Meet
the Team.





Creative, Curious, Confident, Collaborative, Communicative, Constructive… Since 2007
BTD Brand was founded by Sarah Steil and Lisa Crandall—longtime creative collaborators who’ve been designing together since 2007. What started as a shared love of thoughtful, purposeful design has grown into a fully remote, women-owned agency serving clients across industries and borders.
From Twin Cities roots to national reach, we’ve partnered with marketing teams in education, hospitality, nonprofits, and professional services—bringing strategic brand design to every challenge.
We’ve worked through the Great Recession, a global pandemic, and the balancing act of building businesses and raising families — all of which shaped our responsive, resourceful, and receptive approach. We know how to lead through uncertainty and bring clarity to moments of change. And we know that the best partnerships are built on trust, insight, and a shared belief in great creative.
