Meet
the Team.

Our team can help make your ideas a reality with ease and empathy every step of the way.
Our Story
Co-Founder, Brand Strategist
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Co-Founder, Creative Director
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Multimedia Designer
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Copywriter
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Team Support
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Creative, Curious, Confident, Collaborative, Communicative, Constructive… Since 2007

BTD Brand was founded by Sarah Steil and Lisa Crandall—longtime creative collaborators who’ve been designing together since 2007. What started as a shared love of thoughtful, purposeful design has grown into a fully remote, women-owned agency serving clients across industries and borders.

From Twin Cities roots to national reach, we’ve partnered with marketing teams in education, hospitality, nonprofits, and professional services—bringing strategic brand design to every challenge.

We’ve worked through the Great Recession, a global pandemic, and the balancing act of building businesses and raising families — all of which shaped our responsive, resourceful, and receptive approach. We know how to lead through uncertainty and bring clarity to moments of change. And we know that the best partnerships are built on trust, insight, and a shared belief in great creative.

Let's Connect
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Our core values,
at your service.

Receptive

We listen fully and with intent. Your input fuels the creative process, and your vision shapes the outcome. We take the time to understand your goals, anticipate challenges, and collaborate closely to move the work forward together.

Resourceful

No matter the constraints—tight timelines, complex asks, or unexpected turns—we find a way. Every project benefits from our full creativity and clear problem-solving, so progress never stalls.

Responsive

We stay accessible and proactive. Whether it’s a strategic pivot or a small clarification, you’ll get the answers you need without hesitation. If you’re thinking about it, it’s the right time to ask.
1

Receptive

We listen fully and with intent. Your input fuels the creative process, and your vision shapes the outcome. We take the time to understand your goals, anticipate challenges, and collaborate closely to move the work forward together.
2

Resourceful

No matter the constraints—tight timelines, complex asks, or unexpected turns—we find a way. Every project benefits from our full creativity and clear problem-solving, so progress never stalls.
3

Responsive

We stay accessible and proactive. Whether it’s a strategic pivot or a small clarification, you’ll get the answers you need without hesitation. If you’re thinking about it, it’s the right time to ask.

Join
the Team?

We’re currently at capacity, but always look forward to connecting with other creatives over curious conversations. If you’re a creative looking to make career connections, schedule a chat with Sarah and Lisa here.
Connect with Us