Law Firm
Branding
From Launch
to Lifetime.
BTD Brand helps you create and build a bespoke law firm brand, high-impact creative, and practical systems that solidify your firm’s brand recognition and affirm trust wherever you show up.
Brand magic grows far beyond brand and website launch.
Your firm’s brand builds trust in each and every pitch, announcement, social post, alert email, holiday campaign, and internal initiative that follows launch. Each reinforces who your firm is to specific individuals — clients, prospects, employees, and recruits — over the course of thousands of moments. Every interaction strengthens or weakens connection.
Our team works shoulder-to-shoulder with in-house marketers and teams to create the connecting thread: the consistency to build recognition, the system flexibility to remain fresh, the experience to know what works and what’s ahead.
Meet the Team
But what do we do?
All the things you need.
Landing Page Design
Event Invitations and Signage Design
Holiday Cards and Client Appreciation Gifts
Promotional Items Design
Landing Page Design
Event Invitations and Signage Design
Holiday Cards and Client Appreciation Gifts
Promotional Items Design
Proposal Systems and Presentation Design
Open House Invitations
Graphic Design
Copywriting
Proposal Systems and Presentation Design
Open House Invitations
Graphic Design
Copywriting
Production Services (press-ready file production and digitally-optimized asset creation)
Creative Ideation
Brand Story Development
Brand Elevator Pitch Creation
Production Services (press-ready file production and digitally-optimized asset creation)
Creative Ideation
Brand Story Development
Brand Elevator Pitch Creation
Audience Research and Definition
On-Demand Marketing Consulting Strategy and Execution Planning
Office Exterior and Interior Signage Design
Ad Concept, Copywriting, and Layout
Audience Research and Definition
On-Demand Marketing Consulting Strategy and Execution Planning
Office Exterior and Interior Signage Design
Ad Concept, Copywriting, and Layout
Announcements and Invitations Design
Practice Area Email Templates
Digital Advertising and Event Invitations
Social Media Graphic Design
Announcements and Invitations Design
Practice Area Email Templates
Digital Advertising and Event Invitations
Social Media Graphic Design
Billboards
Packaging
Holiday Card Design
Attorney Announcements Design
Billboards
Packaging
Holiday Card Design
Attorney Announcements Design
Visual Identity Design
Logo, Symbol, or Wordmark Design
Brand and Extended Color Palette Development
Typography and Layout Guidelines
Visual Identity Design
Logo, Symbol, or Wordmark Design
Brand and Extended Color Palette Development
Typography and Layout Guidelines
Texture and Pattern Development
Illustration and Photography Style Definition
Competitive Research and Audience Definition
Core Values Alignment
Positioning Strategy
Naming and Tagline Creation
Marketing Planning and Consulting
Print Collateral Design
Digital and Social Media Marketing
Email Marketing Campaigns
Website Design and Development
Social Media Profile Setup and Branding
Digital Content Calendar Creation
Social Media Graphics and Post Design
Paid Advertising Graphics Creation
Website Content Updates
Blog Writing
Custom Email Template Design
Email Campaign Graphics and Content Development
Lead Generation Content and Email Drip Campaigns
We share your high standards and flex to your day-to-day realities.
You manage competing priorities, multiple stakeholders, and shifting deadlines and at the same time maintain standards for impactful, creative, and strategic brand work, and this is exactly where we help you thrive and deliver.
We bring all the ideas and expertise to make all the things you need real. From PowerPoints and templates to brand reviews with firm leadership, we manage estimates, schedules, and shifting priorities. We use feedback as fuel toward the next step in the process to help build partner buy-in and strengthen your firm’s brand in every moment.
From One Ad to a Full Rebrand: Maslon’s Identity, Rebuilt Together
- Brand Asset Development,
- Brand Strategy,
- Logo Design,
- Marketing Collateral,
- Production Management,
- Visual Identity
A Brand Journey 30 Years in the Making
- Art Direction,
- Brand Strategy,
- Design System,
- Event & Environmental Design,
- Logo Refresh,
- Marketing Collateral,
- Visual Identity,
- Website Design
A Legacy Refined, A Brand Realigned
- Brand Discovery,
- Moodboarding & Direction Setting,
- Print Collateral,
- Visual Identity Exploration,
- Wordmark Refinement