Law firm brand assets that help your strategic marketing and business development go further.

Whether you want to fit in, lead the pack, or anything in-between, we help you create or refresh your law firm logo design & branding to reflect your expertise and values while making you look great and do more.

Plan your brand budget

Brand packages and pricing are available by request. Complete this form, and we’ll send details to your email.

    Create brand assets tailored to your firm

    We’ll help you understand the competition in new ways to clarify who you are, what you do, and why it matters to your clients. Don’t settle for off-the-shelf.

    competitive research + audience definition
    core values alignment
    Positioning strategy
    name + tagline creation

    BRAND STRATEGY

    logo, symbol, or wordmark
    brand + extended colors
    typography + layout guides
    texture + pattern dev’t
    illustration + photo styles

    BRAND VISUALS

    practice areas
    firm overview
    attorney bios
    website + social content
    creative + technical copy

    BRAND VOICE

    BRANDS WE’VE COLLABORATED WITH

    a simple brand process

    designed to work with legal marketers and their firms

    Compare& Learn

    Step 1: Competitive Review

    Compare the strategy, voice, and visuals of competitors and learn how their brands position their firms, practice areas, attorneys, and staff.

    At the end of this step, you will have a clearer and deeper understanding of how your brand can stand out, be seen, and connect with audiences seeking your services.

    Consider
    & Choose

    Step 2: Brand Development

    Consider and discuss three proposals that bring together logo, color, typography, and imagery concepts that envision your brand launch or refresh.

    Rather than forcing a choice of a single proposal, we’ll evaluate and discuss which proposal elements may be most effective for your firm and combine into a cohesive set of brand assets.

    Define
    & Deliver

    Step 3: Assets Creation

    Define all the logo and color versions you’ll need to market your brand online, in-person, and virtually in a simple brand document.

    At the end of the brand process, you will receive expertly created logo and template files that will help you produce the brand and marketing materials you need most.

    What does a brand do for you?

    Create clarity, consistency, and trust in the minds of customers, partners, and employees.

    Define who you are and what you do in the minds of clients, colleagues, and partners.

    Eliminate questions about brand and marketing projects with strategy, assets, and templates.

    You + Us = Creativity with Clarity, Purpose, and Strength.

    why partner with btd brand?

    OUR MISSION = MAKE YOU LOOK GREAT while removing hassle, friction, and frustration along the way. We do it with an empathic framework for defining and managing brand, marketing, and design projects.

    OUR WORK = 100% SUPPORT OF YOUR GOALS with creativity, flexibility, and deep understanding of your needs. As part of your team, we accept your challenges as ours and collaborate to solve them together.

    PARTNER, Client
    Relations + Strategy

    sarah@btdbrand.com

    PARTNER, Creative
    Director + Strategy

    lisa@btdbrand.com

    Sales + Business
    Development

    steve@btdbrand.com

    Social Media &
    Content Lead

    lauren@btdbrand.com

    We’re here to help, reduce friction, and make your work life easier.

    From file types to fab new ways to get your brand noticed, we are here for you. Sign up to receive creative ideas and practical tips for getting things off your list with less hassle and more joy.

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      make work you love, get started.

      COMMUNICATE

      Tell us about your brand or marketing project through our contact form.

      ESTIMATE

      Get a simple project estimate or detailed brand proposal that aligns with your goals.

      ELEVATE

      Choose and approve the scope and deliverables that fit your needs, goals, and budget.