Born with keen observational skills, immense focus, and a tendency to be highly sensitive to the needs of others, I spent much of my early free time exploring and interacting with countless “visually complex stuff” found in my nearby grandparents’ home just a few blocks away.
Since then, I’ve been collaborating with for-profit and non-profit companies of various sizes for the past 20+ years in the area of brand creation, assessment, and evolution. My work experience has included a boutique brand and marketing agency, and design firms, including co-founding Be That Design LLC in 2012 after completing my Master’s of Fine Arts Degree in Interactive Design.
The reason I show up to work each day is to improve and refine the quality of communications for our education, manufacturing, professional services, and restaurant clients. Learning each day, our team becomes a more closely integrated part of our clients’ communications and marketing teams. Together, we collaborate, discuss, and launch the most effective and impactful brand communications possible while meeting client timing and budget parameters.
EDUCATION: B.A. Studio Art, University of Northern Iowa; M.A. Interactive Design, University of Minnesota