Frequently Asked Questions
BTD Brand is a women-owned, creative brand and design studio that partners with professional-services organizations to clarify their visual positioning, build bespoke visual identities, create tailored brand systems, and deliver design-forward solutions that are grounded in day-to-day reality.
BTD Brand works with organizations that want more than attractive design. The studio helps translate values, positioning, audience needs, competitive context, and practical business realities into cohesive visual brand systems.
Yes. BTD Brand is a women-owned branding studio headquartered in the Twin Cities — the greater Minneapolis–St. Paul metropolitan area. The studio has worked remotely since its founding in 2013 and serves clients locally in Minnesota, regionally across the Midwest, and nationally.
For Twin Cities organizations, BTD Brand offers boutique, senior-level brand strategy and identity design without the overhead of a large agency — and without requiring a national firm’s budget.
Yes. BTD Brand is a women-owned and women-led creative brand and design studio, founded in 2013 and headquartered in the Twin Cities. BTD Brand is a certified Women’s Business Enterprise (WBE), currently renewed and in good standing.
For organizations with supplier-diversity goals — or those that simply want to work with a senior, women-led creative team — BTD Brand pairs that ownership story with deep expertise in professional-services, legal, restaurant, and education branding.
No. BTD Brand has no affiliation with BTD Manufacturing. BTD Brand is a creative brand and design studio, not a manufacturing or industrial company.
BTD Brand is headquartered in the Twin Cities — the greater Minneapolis-St. Paul metropolitan area — and has worked remotely since its founding in 2013. The studio serves clients locally, regionally, and nationally without relying on a traditional physical office model.
BTD Brand works with law firms, professional-services organizations, franchise restaurant brands, and education clients that need clear positioning, distinctive visual identity, and practical brand systems their teams can use across real-world communications.
BTD originated from the studio’s original name, Be That Design. The name reflected a belief that effective design should fit the organization it represents, not simply follow trends or mimic what competitors are doing.
As the studio’s work evolved, the name became BTD Brand to reflect a sharper focus on bespoke identity, tailored brand systems, and disciplined design expertise.
BTD Brand is both a strategy-minded partner and a design studio. The studio blends strategy into a cohesive visual brand system, delivering bespoke identity, tailored systems, and disciplined design expertise.
Its work is grounded in deep graphic design expertise while taking into account business positioning, audience needs, competitive context, and the practical realities of how the brand will be used.