At your
Service.

Full-service brand and design for law firms — from start to finish.
Ready to Get Started?

Made with Legal Marketers.

Visual identity and design systems for modern, values-forward legal practices. From logos to litigation decks, we bring clarity and confidence to every touchpoint.
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Brand
Design
Consult
Build a brand that feels like you—and lasts.

We create brand identities that look great AND work across teams, channels, and time. Whether you're starting from zero or evolving an existing brand, we make sure the outcome is grounded in strategy and built to scale.

Services include:

  • Brand Discovery
  • Brand Strategy & Positioning
  • Brand Logo & Assets
  • Brand Systems
  • Brand Voice & Tone
  • Brand Name & Tagline
  • Brand Guidelines
  • Art Direction
  • Event Branding

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Creative that shows up well—everywhere it matters.

We translate brand strategy into graphic design that performs across print, digital, and environments. Our work is distinctive, consistent, and always aligned with your larger goals.

Services include:

  • Advertising & Campaigns
  • UX/UI Website, App & Motion
  • Page Layout & Publications
  • Print Collateral
  • Photography & Illustration
  • Signage & Environmental
  • Swag & Wearables
  • Creative & Technical Writing
  • Email Graphics & Templates
  • Social Graphics & Templates
  • Presentation & Pitch Decks
  • Infographics
  • Holiday Messaging & Campaigns
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Strategic thinking to move creative work forward.

Need a sounding board, a systems thinker, or a second set of eyes? Our consulting support is tailored to help teams make clear, confident decisions—especially during moments of change.

Services include:

  • Brand Audits
  • Brand Planning
  • Brand & Creative Ideation
  • Brand Systems & Asset Assessment
Schedule a Meeting

Our Approach?
All the Ideas™

There’s nothing special about our approach, but there’s everything special about how we do it.

Sure, most creative processes have familiar steps. What makes the difference is who’s involved, how ideas are treated, and how trust is built along the way.

BTD Brand was founded upon a fully co-creative, idea-affirming, and curiosity-first approach. It’s how we deliver brand and graphic design work that’s not only distinctive and enduring—but also surprisingly fun to make.

What is All the Ideas™
A framework. A mindset.
A promise to include, explore, and elevate every idea.

Built on three
commitments.

All the Ideas™ is how we ensure clients, designers, and marketers feel empowered to speak, sketch, question, challenge, or dream out loud.
1

Authentic
Participation

Share your unique perspective—because only you can. Your voice changes the outcome.
2

Deep
Curiosity

Explore the why behind every idea. That’s where new connections and breakthroughs happen.
3

Radical
Fearlessness

Say the idea, even if it’s half-formed. We’ll shape it together and build something better.

Our Core Process is All The Ideas™ in Action

Our process isn't revolutionary—but our approach to it is. All the Ideas™ framework is embedded into each stage, inviting diverse input, encouraging participation, and moving ideas toward the most effective—and unexpected—solutions.
Discovery
Strategy
Ideation
Real World Testing
Launch
We begin by listening. Through conversations, questions, and competitive research, we uncover the truths, tensions, and goals that shape the work ahead. This phase ensures that every idea is connected to you.
We create distinct brand concepts. Whether we're building a brand, campaign, or design system, this is where we define what success looks, feels, and sounds like.
We concept collaboratively. Everyone has a seat at the table, and no idea is too raw to share. Sketching, debating, and remixing prepares strong creative to take shape.
We pressure-test ideas. Mockups and contextual prototypes are developed to help you choose what resonates, what needs refining, and what’s ready for real life — avoiding time-consuming and last-minute changes.
We deliver. You’ll get brand assets with production excellence at the forefront. Whether it’s a brand rollout or campaign debut, every element is designed pixel-perfect and implementation-ready—so your team can launch with clarity and confidence.
Discovery
We begin by listening. Through conversations, questions, and competitive research, we uncover the truths, tensions, and goals that shape the work ahead. This phase ensures that every idea is connected to you.
Strategy
We create distinct brand concepts. Whether we're building a brand, campaign, or design system, this is where we define what success looks, feels, and sounds like.
Consult
We concept collaboratively. Everyone has a seat at the table, and no idea is too raw to share. Sketching, debating, and remixing prepares strong creative to take shape.
Real World Testing
We pressure-test ideas. Mockups and contextual prototypes are developed to help you choose what resonates, what needs refining, and what’s ready for real life — avoiding time-consuming and last-minute changes.
Launch
We deliver. You’ll get brand assets with production excellence at the forefront. Whether it’s a brand rollout or campaign debut, every element is designed pixel-perfect and implementation-ready—so your team can launch with clarity and confidence.

Showcasing real-world impact of the All the Ideas™ process

Get Started with your own idea
Featured Work for A Brand Journey 30 Years in the Making

A Brand Journey 30 Years in the Making

  • Art Direction
    , 
  • Brand Strategy
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  • Design System
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  • Event & Environmental Design
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  • Logo Refresh
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  • Marketing Collateral
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  • Visual Identity
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  • Website Design
Featured Work for A Legacy Refined, A Brand Realigned

A Legacy Refined, A Brand Realigned

  • Brand Discovery
    , 
  • Moodboarding & Direction Setting
    , 
  • Print Collateral
    , 
  • Visual Identity Exploration
    , 
  • Wordmark Refinement
Featured Work for From One Ad to a Full Rebrand: Maslon’s Identity, Rebuilt Together

From One Ad to a Full Rebrand: Maslon’s Identity, Rebuilt Together

  • Brand Asset Development
    , 
  • Brand Strategy
    , 
  • Logo Design
    , 
  • Marketing Collateral
    , 
  • Production Management
    , 
  • Visual Identity