A Melted Classic, Made Fresh Again
We helped Cheeseboy turn up the warmth with a refreshed brand identity that paired hand-drawn charm with realistic textures for a comfort-forward dining experience.
Industry
Restaurants
Client
Cheeseboy
Services Provided
— Brand Asset Development
— Brand Strategy
— Email Marketing
— Graphic Design
— Illustration & Art Direction
— Logo Refresh
— Menu Systems
— Packaging Design
— Website Design
Led the charge on brand redesign
Sarah Steil and Lisa Reed at BTD Brand are phenomenal design partners. They led the charge on an important brand redesign and executed all projects with consistent professionalism and high-quality execution. Their work product speaks for itself and I could not recommend them more to brands small and large.
Michael Inwald
Owner & Founder
Serving Up a Brand Without the Hassle
Cheeseboy had a clear vision: take their beloved comfort food menu and wrap it in a more intentional, elevated brand experience. They weren’t looking for a full departure, but something that would preserve their signature warmth while meeting the expectations of today’s quick-service diners.
We joined them in that vision, refreshing their logo and layering in tactile textures, a toasty new color palette, and custom hand-drawn illustrations. Each design decision was grounded in one idea: comfort, visualized. The result? A brand that feels warm, nostalgic, and distinctly high-quality.
From point-of-purchase displays to sandwich packaging to seasonal promos, we extended the new look across every customer touchpoint. The refreshed brand invites guests in, enhances the meal experience, and sets the table for Cheeseboy’s brand: ‘Comforts of Home Without the Hassle’.
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