A Buffet of Bold Design That Pops (and Recruits)

From playful flyers to national hiring campaigns, BTD brings energy and range to Cicis marketing—adapting to new campaigns while honoring the brand core.

Industry

Restaurants

Client

Cicis

Services Provided

— Campaign Development

— Digital Advertising

— Email Marketing

— Illustration & Art Direction

— Internal Communications

— Landing Page Design

— Marketing Collateral

— Menu Systems

— Print & Environmental Design

The BTD team has been such a great partner to Cicis Pizza.

We have been working closely with them for over two years and they are problem solvers, collaborative, accommodating and very nimble in the fast-paced restaurant environment that we live in. They can review a creative or project brief and deliver excellent work in a timely manner at a reasonable rate. Sarah and Lisa are such good listeners and will do whatever it takes to get the job done!

Maria Trujillo

CMO

From Local Flavor to a Full-Scale Creative Partnership

Our relationship with Cicis Pizza began through two referrals—Firefly Kitchen & Bar and LYFE Kitchen. The ask: refresh seasonal school flyers with a more engaging, kid-friendly approach.

We responded with a wide range of illustration styles—comic-book, pop art, sticker-inspired motifs, and food-based animal characters. The work was colorful, clever, and an instant hit.

That success led to a new challenge: a national hiring campaign on a tight timeline. We developed a full suite of materials—window clings, counter cards, Google ads—to recruit team members and managers across locations.

Soon, we became their go-to creative team across all owned channels, supporting everything from email marketing and internal comms to LTO POPs, animated menu boards, to-go menus, billboards, landing pages, and birthday promotions.

Throughout, we worked closely within Cicis’ brand guidelines—keeping the visuals fresh while staying true to the brand’s core. As their campaigns evolved, we delivered creative that was consistent, adaptable, and always full of energy.