When Katie DeGrio launched her solo immigration practice, she had more than a decade of experience and a clear point of view to offer her clients. She brought practical, empathetic, and grounded values. She wanted a brand that felt personal and professional, without having an overt globe in her logo like many of her competitors.

We worked closely to translate her values into a well-”rounded” brand mark and typography. Together, we explored positioning, naming variations, and tone, building clarity around how her practice should show up. Once her direction came into focus, we developed a typographic wordmark with customized letterforms and extended it across digital, print, and a custom Squarespace site.

For solo practitioners like Katie, brand work isn’t just visual. It’s foundational. We helped her create a brand that worked immediately and for the long term.