A Scratch-Made Restaurant, Branded from Scratch
We worked with Firefly Kitchen & Bar to craft a fresh restaurant identity rooted in Southern hospitality and built to welcome guests with just the right amount of wit and warmth.
Industry
Restaurants
Client
Firefly Kitchen & Bar
Services Provided
— Brand Asset Development
— Brand Strategy
— Email Marketing
— Event & Environmental Design
— Graphic Design
— Logo Design
— Menu Systems
— Website Design
Creative & On-Brand
I am pleased to offer a recommendation of BTD Brand for their work in marketing design and plan integration. They created, designed, wrote, and implemented both a temporary and permanent website for Firefly Kitchen & Bar within an extremely short time period. The sites were visually exciting, welcoming, and integrated with our social media, employment site, and gift card vendor applications. Their work was completed on time and on budget with very high quality. Their work was creative and on-brand despite not having a great deal of time or experience with the brand.
Patrick Droesch
COO & President
A Southern Brand with Spark
Before Firefly Kitchen and Bar opened its doors in Southern Pines, NC, they needed a brand created from the ground up—on a tight timeline and with big expectations. They brought the vision, and we made it glow. It’s space and menu celebrated scratch-made food, regional charm, and genuine hospitality and we translated that into a full identity system that worked across media.
Their brand voice walked the line between neighborly and clever and we brought that forward into menu copy, website content and set the tone for future marketing. Visually, we created a custom typographic logomark, a palette inspired by sun-warmed Southern evenings, and layered textures that echoed the restaurant’s interior finishes. From environmental graphics and etched table details to digital and print menus, every asset was crafted for surprise and consistency.
Collaborating closely with Firefly’s interior designer, signage fabricator, and opening team, we ensured the brand extended seamlessly from concept to opening night. The result was a restaurant that felt lived-in from day one and that welcomed guests with character, cohesion, and a little bit of spark.
