From One Ad to a Full Rebrand: Maslon’s Identity, Rebuilt Together
What began as a quick-turn ad evolved into a full rebrand—grounded in Maslon’s values, refined through collaboration, and built to grow with their next generation.
Industry
Law Firms
Client
Maslon LLP
Services Provided
— Brand Asset Development
— Brand Strategy
— Logo Design
— Marketing Collateral
— Production Management
— Visual Identity
BTD Brand stands out for their personalization, service, and innovative design.
I’ve worked with many agencies throughout my legal marketing career—from local studios to top national firms. BTD Brand stands out for their personalization, service, and innovative design. They hit every deadline, communicate clearly, and consistently deliver work that feels distinct in the marketplace. And frankly—they’re the best copywriters I’ve worked with.
Pamela Erwin Roemer
Director of Marketing and Business Development, Maslon LLP
A Trusted Start, a Stronger Brand
Maslon LLP first reached out with a tight turnaround: a print ad celebrating attorney achievements, due in hours—not weeks. After a smooth process and successful result, we began supporting their team more regularly, starting with firm-wide holiday campaigns.
Soon, a deeper collaboration took shape. When Maslon shared that a recent rebrand with another agency had missed the mark, we stepped in to reframe the work around a more authentic, client-centered vision. Partnering with the firm’s marketing and business development director, we guided the brand through every phase—clarifying values, modernizing the voice and visuals, and creating consistency across materials.
The final system included a new logo, digital and print assets, and refreshed templates for both internal and external use. We also managed production elements—like engraved nameplates and firmwide stationery—to ensure cohesion from screen to shelf. Today, we continue to support Maslon’s growth with strategic creative work that honors where they’ve been and supports where they’re going.
