Fresh Looks for Fresh Food with a Familiar Feel

As Lyfe Kitchen expanded to new locations, they needed brand-aligned materials that were clear, quick to implement, and easy to localize. We partnered with their team to bring those materials to 'Lyfe' while preserving the distinctive flavor of the original brand.

Industry

Restaurants

Client

Lyfe Kitchen

Services Provided

— Design System

— Digital Advertising

— Email Marketing

— Event & Environmental Design

— Graphic Design

— Marketing Collateral

— Menu Systems

— Website Design

Patient, on-time, within budget quality work

Be That Design was the perfect partner for us. From layouts and designs that exceeded our expectations, to suggestions on the perfect fonts, to patience with countless changes, they understood what we wanted, gave us what we needed, and were always on time and within budget. I’ve worked with dozens of designers in more than twenty years of marketing, and Be That Design is at the top of my list of recommendations. I cannot say enough good things about the BTD team and the quality of their work.

Robert Griffin

Senior Brand Manager

Supporting Smart Ideas with Scalable Design

As Lyfe Kitchen opened new stores across different regions, they needed a design partner who could keep pace without sacrificing creativity. The challenge was to scale their brand across menus, digital tools, and marketing materials, all while tailoring each piece to local offerings and pricing.

Their marketing team brought sharp ideas, a clear brand vision, and a deep understanding of what guests respond to. We joined them at a key moment of growth, acting as an extension of their team to help move those ideas into action. With a fresh perspective on an established identity, we worked within their brand guidelines to thoughtfully expand the system. Subtle type treatments, warm textures, and refined layouts brought new energy to existing assets while staying grounded in what made the brand recognizable.

From intuitive website design and in-store promotions to location-specific menu systems, every touchpoint was designed with strategic clarity and visual cohesion. Our goal wasn’t just to apply the guidelines, but to interpret them with creativity and intention. In doing so, we helped Lyfe Kitchen evolve while staying rooted in its brand foundation.