From Reports to Rebrand: Designing for a Compact Committed to Progress
What began with a referral from the University of Minnesota grew into a strategic brand partnership—culminating in a refreshed identity aligned with MHEC’s vision and values.
Industry
Education
Client
Midwestern Higher Education Compact (MHEC)
Services Provided
— Brand Strategy
— Event & Environmental Design
— Information Design
— Logo Refresh
— Marketing Collateral
— Visual Identity
Detail-oriented project management
I appreciate BTD being on top of the needs/deadline for our June meeting. I’m dealing with so many other details that this one might have escaped me if not for your project management. I also appreciate the detail for the printer specs.
Mary Roberson
Director of Marketing
Designing for Impact: A Strategic Evolution
Our work with MHEC began through a referral from the University of Minnesota. We initially supported their marketing director with key deliverables—The Tuning Report, full policy briefs, program-specific sell sheets, infographics, and conference banners.
Each project demanded clear, engaging design to communicate data-heavy insights to higher ed stakeholders.
As MHEC moved through a strategic plan and brand audit with an outside firm, they identified a need for a modernized identity—one that could represent the breadth of their programs while standing strong across digital and print environments.
We collaborated with their team to develop a refreshed logo and brand system, bringing clarity, flexibility, and stronger visual cohesion. With updated typography, color, and layout standards, the brand now supports a wide range of future applications—while staying true to the organization’s mission of collaboration and innovation.
