On-Brand LRM with Franchisee Flexibility
We helped Cicis Pizza level up their local marketing efforts—crafting a suite of branded templates and tools that gave franchisees creative control without compromising consistency.
Industry
Restaurants
Client
Cicis
Services Provided
— Animation
— Digital Advertising
— Email Marketing
— Graphic Design
— Marketing Collateral
— Print & Environmental Design
— Production Management
The BTD team has been such a great partner to Cicis Pizza.
We have been working closely with them for over two years and they are problem solvers, collaborative, accommodating and very nimble in the fast-paced restaurant environment that we live in. They can review a creative or project brief and deliver excellent work in a timely manner at a reasonable rate. Sarah and Lisa are such good listeners and will do whatever it takes to get the job done!
Maria Trujillo
CMO
Local Restaurant Marketing, Designed to Scale
Cicis Pizza came to us with a smart challenge: How do you empower dozens of franchisees to market their restaurants locally—without diluting the national brand? Our answer: give them the tools to be both creative and consistent.
We designed a library of custom templates for everything from window clings and to flyers and digital ads. Each piece was anchored in Cicis’ national brand standards, but built into every design was room for local pricing, details, and offers.
Beyond the templates, we handled direct custom requests from franchisees, ensuring even ad-hoc materials stayed polished and on-brand. Whether it was a hyperlocal fundraiser promotion or a pizza party flier for a school district, each asset upheld Cicis’ visual identity while speaking directly to the neighborhood audience.
This work transformed Cicis’ local marketing from piecemeal to powerful—giving franchisees the tools to connect with their communities while supporting brand consistency across the system. Because when local stores connect with their communities, the whole brand wins.
