BTD Brand pricing varies based on the scale, complexity, and needs of the organization. More modest engagements for small or solo organizations may range from $12,000 to $15,000, while more complex brand systems may range from $45,000 to $60,000.

In general, budget shapes scope. A smaller engagement may include fewer deliverables, a narrower system, or a more focused process, while a larger engagement may include deeper discovery, a more extensive identity system, templates, rollout support, and additional brand applications.