BTD Brand’s discovery process looks closely at the visual landscape around an organization. The studio reviews a shortlist of competitors, clients, and the organization itself to understand how each is using the raw materials of brand: logo, color, typography, imagery, animation, and, to a limited extent, written content.

BTD Brand then creates visual comparisons across these assets to identify patterns, category conventions, missed opportunities, and places where the organization can stand apart. The goal is to understand not just what competitors are saying, but how they are showing up visually — and where a more distinctive brand system can create meaningful differentiation.