National Creativity Day 2024

Is Creativity on the Decline?

In researching a recent presentation to our local marketing association, we found some disturbing research that our collective abilities to be creative are in a freefall. But how can this be? We wanted to find out.

During the conversation with the group, we landed on some common struggles and clear signs that all hope is not lost.

Three Barriers to Creativity

  • Overscheduling/Lack of downtime. Notably, having time when our brains are not engaged in consuming live or recorded content is an important barrier to creative thoughts. We’ve all heard that the best ideas can come in unexpected places when our minds can wander. Our brains are natural pattern recognizers; when left alone, they work on our behalf. 
  • Irregularity/Infrequent Practice. Just like most skills, practice is the key. Whether you consider yourself to be creative or not, we know that humans are born with the ability to create novel solutions to challenges, questions, or problems and without regular “exercise” this skill with wane. It’s important to make creativity a regular occurrence. Related to this, we learned that people become less creative as they age, suggesting that we unlearn rather than learn creativity skills.
  • Safety. Although this is obvious, if people fear their ideas will be criticized, discarded, or ridiculed, they will keep ideas to themselves. Not only is this harmful to culture, but the omission of their ideas prevents others from hearing and being inspired by them leading to a big dip in possibilities. 

Some of the articles we referenced are below if you want to dig deeper. Remember that EVERYONE is creative and that in the words of Maya Angelou,

“You can’t use up creativity. The more you use, the more you have.”


Related resources

Podcasts/Videos/Notes on Creativity


Ten Percent Happier


Hidden Brain


We Can Do Hard Things


Ted Talks

Creativity Bingo PDF

Have questions about an idea or want to team up on a creative project? Contact us or set up a consultation with our team.