A Thoughtful Gathering, Made Digital

Greene Espel’s digital holiday campaign brings personal stories, recipes, and warmth to a modern format while preserving the spirit of connection.

Industry

Law Firms

Client

Greene Espel

Services Provided

— Email Marketing
— Graphic Design
— Holiday Design
— Website Design

They're so thoughtful, but also really approachable.

Their ability to translate a feeling and a culture into a design, into visual materials, has been really exceptional. They're really collaborative and there’s a lot of really good back and forth where we kind of wrestle with an idea and they offer feedback. They're able to help shape my thoughts and vice versa. They're so thoughtful, but also really approachable. It’s a really nice back and forth, and we always sharpen one another.
Chelsea Berglund

Marketing & Business Development Manager

Greene Espel

Evolving Tradition into Modern Touchpoints

By 2023, following a rebrand, Greene Espel was ready to evolve its tradition of custom holiday cards into a flexible, shareable, and dynamic medium to reflect the firm’s vibrant and thoroughly diverse firm culture. Together, we launched a digital campaign, centered on a microsite featuring both personal stories and seasonal recipes shared by attorneys and professionals at the firm.

Each year, the site is shared publicly and privately through a custom social post and email. Intended as a three-year campaign, the holiday microsite pairs a consistent structure with evolving colors and recipe categories, bringing Greene Espel’s people to the forefront and extending connection in a shareable, evergreen way.