A Thoughtful Gathering, Made Digital
Greene Espel’s digital holiday campaign brings personal stories, recipes, and warmth to a modern format while preserving the spirit of connection.
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They're so thoughtful, but also really approachable.
Marketing & Business Development Manager
Evolving Tradition into Modern Touchpoints
By 2023, following a rebrand, Greene Espel was ready to evolve its tradition of custom holiday cards into a flexible, shareable, and dynamic medium to reflect the firm’s vibrant and thoroughly diverse firm culture. Together, we launched a digital campaign, centered on a microsite featuring both personal stories and seasonal recipes shared by attorneys and professionals at the firm.
Each year, the site is shared publicly and privately through a custom social post and email. Intended as a three-year campaign, the holiday microsite pairs a consistent structure with evolving colors and recipe categories, bringing Greene Espel’s people to the forefront and extending connection in a shareable, evergreen way.

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