Holiday Messages That Mean More
With Maslon’s purposeful strategy at the core, each holiday campaign went deeper than seasonal greetings. We supported their message with cohesive design systems that reflected their values through brand-aligned creative.
Industry
Law Firms
Client
Maslon LLP
Services Provided
— Campaign Development
— Email Marketing
— Graphic Design
— Holiday Design
— Marketing Collateral
— Packaging Design
More fulsome support and creative direction.
BTD is the sweet spot between a solo freelance designer and a larger agency. You feel like you get more fulsome support and creative direction. They're not just responding to requests. They have recommendations. They have ideas. They provide options. They can bring consistency between all of the different things that we're doing.
Emily Lawson
Director of Marketing and Business Development
Over several years, we partnered with Maslon LLP to develop seasonal campaigns that deepened relationships, reflected the firm’s identity, and brought their values to the forefront. At a time of year when gestures can feel perfunctory, Maslon chose to be purposeful.
Each campaign was distinct, but built from the same strategic foundation: fresh creative that honored Maslon’s Minnesota roots, DEI commitments, and longstanding support of client nonprofits. We developed custom logos and thematic concepts that flexed the brand without breaking it and held on to core typography and color systems while exploring new visual territory.
Whether it was an email greeting or a pair of socks, every touchpoint was designed to deliver delight with consistency. And because each campaign ran for 2-3 years, the creative had space to breathe, build recognition, and evolve alongside the firm. Through print, digital, packaging, and social assets, Maslon’s holiday message became a brand moment rooted in gratitude, resilience, and connection.
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