Each year, Robinson Bradshaw, a North Carolina law firm, shares a holiday message with clients and community. But this season, a confluence of change called for a deeper, more sensitive approach. They were opening a new office, navigating a brand update with a new logo on the horizon, and doing so in the wake of a hurricane that deeply affected their region.

We joined them, alongside a trusted legal marketing partner, to craft a campaign that could hold all of it: the gratitude, the growth, and the values that remained steady. Our creative direction centered on the theme “Home is Where the Heart is,” anchoring the campaign in regional pride, emotional warmth, and the firm’s rooted presence across North Carolina.

We developed a set of brand assets that included a video animation with music, a holiday email, and a landing page hosted on the firm’s existing web platform. Because the firm was mid-brand update, our visuals were designed with flexibility in mind, ready to evolve with the new logo or remain consistent depending on timing. The result was a campaign that honored tradition while inviting connection, perfectly paced for a moment of quiet change.