firefly
kitchen & bar
RESTAURANT BRANDING FROM SCRATCH
restaurant branding
More than logo and colors, the restaurant branding needs to be versatile, yet cohesive with restaurant marketing applications always in mind. Without the right brand elements, marketing pieces can start to look the same and be overlooked. With the right variety, brand elements can be mixed and match to create countless, brand-appropriate piece that command attention.
The Firefly brand includes a primary logo with custom typography, seal, and graphic elements that work in harmony with an expanded color palette, food photography, and photographic textures to communicate a natural warmth indicative of handcrafted cooking. Metallic elements provided a contrast to the natural textures to signify the high-quality, upscale feel of the concept.
website design + email marketing
The Firefly Kitchen + Bar website was designed to make it easy for the user to make a reservation, see location details, and view the menus. Textures and food photography were main elements to communicate the experience you get from visiting the restaurant and showing the quality of food.
Email marketing delivered offers to encourage loyalty and repeat visits, while building the brand through creative copy and visual brand elements.
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restaurant
menu design
The Firefly Kitchen + Bar identity design was applied to all materials to develop a consistent and cohesive brand. We designed and managed print production for an oversized, two-sided menu design. Using the brand fonts we created clear hierarchy for the menu sections, added call-outs for higher-margin items, and added the brand voice with fun & snarky comments in a handwriting font to build the brand’s personality.
We chose natural-color paper stocks over white to bring the warmth of the brand. The menus used one-color offset printing to save on costs and provide efficiency for future menu reprints or menu updates.
